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GRAND JUNCTION, Colo (KKCO) It allows start-ups to raise money for their business or product. It's also an opportunity for investors to own a part of businesses. The way it works it you just go to a "crowd-funding" site such as "kick-starter." Then you find the business you'd like to support and make a donation. The Grand Junction Business Incubator is trying to raise awareness of "crowdfunding," and get more businesses to use it in our area.

"Hopefully one of the outcroppings of this is we'll actually have a list of people we can go to for our people who are trying to raise capital and grow their companies. Generally to start a business, you would do boot-strapping; your own money, or friends and family. Once you got to a certain point, and people have a great idea or ability to run a company, they're trying to find a way to get it off the ground; so people are looking at any venue they can, any way to do it. Like anything, you've got to be educated; because there will be fraud, no question. There will be fraud and abuse, so you've got to be smart about it; talk to people; make sure you check all your resources out before you spend any money, and just be smart about how you navigate it, but it's gaining traction absolutely," says Jon Maraschin, Executive Director of the Grand Junction Business Incubator.

Senator Michael Bennett will be visiting the Grand Junction Business Incubator Friday, July 20th at 8am to talk about crowdfunding. Doors open at 7:30am. The free event is open to the public. For more information on the event and crowdfunding, contact the Grand Junction Business Incubator at (970) 243-5242, or

To learn more about crowdfunding, copy and paste the following link to a Wall Street Journal article in your browser.